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How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Paperback      ISBN: 0749484837

How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business
Grow Your Handmade Business
How to Envision, Develop, and Sustain a Successful Creative Business
Paperback      ISBN: 1603429891

Are you ready to make a living from your craft? Learn how to map out a financial plan, expand production, automate distribution, address legal matters, and much more. Start growing your business beyond the dining room table and leave your day job behind.

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Primalbranding
Create Zealots for Your Brand, Your Company, and Your Future
Paperback      ISBN: 1451655312

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.

What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

In "Primal branding, " Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. "Primal branding" presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.

Better and Faster: The Proven Path to Unstoppable Ideas
Better and Faster
The Proven Path to Unstoppable Ideas
Hardcover      ISBN: 0385346549
Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche.

In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor.

This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big.

In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.

Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.
#askgaryvee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
#askgaryvee
One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
Hardcover      ISBN: 0062273124

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know--and more--about navigating the new world.

Gary Vaynerchuk--the inspiring and unconventional entrepreneur who introduced us to the concept of crush it--knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.

#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy--and even buying wine.

Whether you're planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

--Kirkus Reviews
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
The Big Moo
Stop Trying to Be Perfect and Start Being Remarkable
Hardcover      ISBN: 1591841038

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable--to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, "That's not good enough. We need to create a big moo "

But how do you create a big moo--an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team--with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board--created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply.

The Big Moo is a simple book in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule
Winning the Battle for Share
Hardcover      ISBN: 111903731x
Customer Loyalty Isn't Enough--Grow Your Share of Wallet

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.

Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.

With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands.

  • Learn why improving satisfaction (or NPS) does not improve share.
  • Apply the Wallet Allocation Rule to discover what really drives customer spending.
  • Uncover new metrics that really matter to achieve growth.

By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

#1 Best Seller: Book Marketing...Reinvented
#1 Best Seller
Book Marketing...Reinvented
Hardcover      ISBN: 1641462876

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences.

But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.

Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.

With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.

Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.

This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.

Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

#1 Best Seller: Book Marketing...Reinvented
#1 Best Seller
Book Marketing...Reinvented
Paperback      ISBN: 1641463465

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences.

But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.

Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.

With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.

Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.

This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.

Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

...and the Clients Went Wild], Revised and Updated: How Savvy Professionals Win All the Business They Want
...and the Clients Went Wild], Revised and Updated
How Savvy Professionals Win All the Business They Want
Paperback      ISBN: 1118156293
Combine social media with traditional marketing techniques for breakthrough results

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods--traditional, online, or both--to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?

  • Find real-life examples of success from some of today's best businesses
  • Shows how to integrate and benefit from both traditional and new marketing methods
  • Uses the proven business growth strategy Red Zone Marketing(R) as a central concept
  • Author has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works Perfect your marketing mix and win with And the Clients Went Wild