New Product Development
The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm
The Art of Innovation
Lessons in Creativity from Ideo, America's Leading Design Firm
Hardcover      ISBN: 0385499841

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.

There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.

IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."

In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.

Kelley takes the reader through the IDEO problem-solving method:

>Carefully observing the behavior or "anthropology" of the people who will be using a product or service

>Brainstorming with high-energy sessions focused on tangible results

>Quickly prototyping ideas and designs at every step of the way

>Cross-pollinating to find solutions from other fields

>Taking risks, and failing your way to success

>Building a "Greenhouse" for innovation

IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
Blockbusters: The Five Keys to Developing Great New Products
Blockbusters
The Five Keys to Developing Great New Products
Paperback      ISBN: 006008474x

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision - Product Improvisation - Information Exchange- Senior Management Commitment - Teamwork

Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Brand New
Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
Hardcover      ISBN: 0470643595
Brand New's revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new.

Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers' needs.

Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time.

No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation, (TM) which has worked closely with more than a quarter of Fortune 100.

To solve the innovation paradox, Maddock explains the process his team has used to help the world's best companies and shows you how to

  • Find needs and opportunity in the marketplace
  • Come up with significant market insights
  • Create compelling communication (using the actual words your customers use) to convince people to try your new creation

What has worked for some of the world's most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you...before the competition does.

Brands: The New Wealth Creators
Brands
The New Wealth Creators
Hardcover      ISBN: 0814755992

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.

How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.

Competing by Design: Creating Value and Market Advantage in New Product Development
Competing by Design
Creating Value and Market Advantage in New Product Development
Hardcover      ISBN: 0471132160

This step-by-step, hands-on guide explains how to reduce time to market for new products and effectively meet customer's needs.

Different: Escaping the Competitive Herd
Different
Escaping the Competitive Herd
Paperback      ISBN: 030746086x
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling.

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

The End Times: Discovering What the Bible Says
The End Times
Discovering What the Bible Says
Paperback      ISBN: 0877882347
Life-Changing Questions

What does Scripture say about the end of the world? We hear so many opinions, fears, and ideas about this subject that it can be difficult to discern what the Bible says. But God has chosen to reveal to us his plan for the future not to divide or confuse us, but so that we might live more purposefully today.

In this guide, Bible teacher Michael Rusten looks at the major biblical themes and passages related to the end times, leading you to fresh insights on Jesus' second coming, the antichrist, the millennium, the final judgment, and more. This studyguide offers a balanced, biblical view of the end times and gives insight into the importance of these truths in our lives.
Engineering and Product Development Management: The Holistic Approach
Engineering and Product Development Management
The Holistic Approach
Hardcover      ISBN: 0521790697

This practical guide to the components of engineering management employs a holistic approach. It will help engineers and managers understand how to improve the product development process by deploying new technology and new methods of working in concurrent teams. The book integrates elements from six well-known and understood bodies of knowledge: integrated product development, project management, process management, systems engineering, product data management, and organizational change management. These elements are framed within an overall enterprise-wide architecture. The techniques discussed work for both huge multinational organizations and smaller enterprises. The emphasis throughout is on practical tools for engineers, managers, and consultants responsible for project and product development.

Engineering and Product Development Management: The Holistic Approach
Engineering and Product Development Management
The Holistic Approach
Paperback      ISBN: 0521017742

This practical guide to the components of engineering management employs a holistic approach. It will help engineers and managers understand how to improve the product development process by deploying new technology and new methods of working in concurrent teams. The book integrates elements from six well-known and understood bodies of knowledge: integrated product development, project management, process management, systems engineering, product data management, and organizational change management. These elements are framed within an overall enterprise-wide architecture. The techniques discussed work for both huge multinational organizations and smaller enterprises. The emphasis throughout is on practical tools for engineers, managers, and consultants responsible for project and product development.

Getting It Right the First Time: How Innovative Companies Anticipate Demand
Getting It Right the First Time
How Innovative Companies Anticipate Demand
Hardcover      ISBN: 0275984796

There is no doubt that the pace of business has accelerated--products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. Whether your business is microprocessors or airplane manufacturing, it will live or die by the degree to which you can anticipate demand for your products and services. In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions--especially the market changes that will occur within the crucial 18-to-36-month innovation window. Or, to paraphrase hockey superstar Wayne Gretzky: skate to where the puck is going to be, not to where it is.

Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers in advance of entering the market, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniques--such as focus groups, polls, and surveys-- Katsaros and Christy demonstrate how expert interviews with potential early adopters can help identify your killer app--the function that customers most value--and avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation.