Economics is a crucial subject. There's no way to understand the important issues without it. Now, with Charles Wheelan's breezy tour, there's also no reason to fear it.
Why do celebrity endorsements sell products?
Why are failed executives paid so much?
Who should bear the cost of oil spills?
Do government deficits matter?
How is workplace safety bad for workers?
What's wrong with the local foods movement?
Which rich people can't be taxed?
Why is rising unemployment sometimes good?
Why do women pay more at the dry cleaner?
Why is life full of disappointments? Whether these are nagging questions you've always had, or ones you never even thought to ask, this new edition of The Armchair Economist turns the eternal ideas of economic theory into concrete answers that you can use to navigate the challenges of contemporary life.
The essay plans contained in this text cover the most commonly asked questions on each syllabus area of microeconomics and macroeconomics. The author has used a wealth of experience in teaching and examining in economics to provide a useful manual for all students of the subject. Ernie Jowsey provides clear, practical help both in preparing material and in writing up the final essay. The book has a section providing advice on how to write essays in the subject of economics, and each essay plan is organized according to the same structure for clarity. Most are illustrated with a simple figure. The book functions as a summary of important topics and provides the student with a proactive method of learning and revision. Working through the text can therefore be used as an alternative way of covering the introductory syllabus alongside the economics principles texts. This should make the text a valuable learning aid to students embarking on first year undergraduate economics courses, as well as to those preparing for essay paper examinations in economics.
In this wonderfully cohesive set of sharp and witty essays, Paul Krugman tackles bad economic ideas from across the political spectrum. In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the American economy, among other topics. The writing here brilliantly combines the acerbic style and clever analysis that has made Krugman famous. Imagine declaring New York its own country and you get a better picture of our trade balance with China and Hong Kong. Try reducing the economy to the production of hot dogs and buns and you ll understand why common beliefs about the impact of production efficiency on labor demand are wrong. This is a collection that will amuse, provoke, and enlighten, in classic Paul Krugman style. "[Paul Krugman
In this accessible book, Gavin Kennedy takes a fresh look at Adam Smith's moral philosophy and its links to his political economy and his lectures on Jurisprudence. The book provides a new analysis of Wealth of Nations, and argues that Adam Smith's intellectual legacy was completely transformed in the Nineteenth and Twentieth centuries by economists pursuing different agendas, to create ideas and policies that Smith did not advocate. It also provides a new explanation for the main mysteries about Smith's later life.
Part of a series on advances in artificial intelligence in economics, finance and management, this first volume discusses such topics as: artificial neural systems; the economic theory foundation for neural computing systems; and neural network of managerial judgement; among other topics.
Five years into capitalism's deepest crisis, which has led to cuts and economic pain across the world, Against Austerity addresses a puzzling aspect of the current conjuncture: why are the rich still getting away with it? Why is protest so ephemeral? Why does the left appear to be marginal to political life?In an analysis which challenges our understanding of capitalism, class and ideology, Richard Seymour shows how 'austerity' is just one part of a wider elite plan to radically re-engineer society and everyday life in the interests of profit, consumerism and speculative finance. But Against Austerity is not a gospel of despair. Seymour argues that once we turn to face the headwinds of this new reality, dispensing with reassuring dogmas, we can forge new collective resistance and alternatives to the current system. Following Brecht, Against Austerity argues that the good old things are over, it's time to confront the bad new ones.
Das Gesundheitsmarketing, d.h. die Gesamtheit aller Ma nahmen, die ein Unternehmen ergreifen kann, um gesundheitsbewusste Konsumenten anzusprechen,
gewinnt zunehmend an Bedeutung. Das Buch "Angewandtes Gesundheitsmarketing" zeigt auf, wie gesundheitsbewusste Konsumenten identifiziert werden k nnen und wie sich Kampagnen im Gesundheitsmarketing planen lassen. Aufbauend auf strategischen berlegungen bietet das Buch ganz konkrete Handlungsempfehlungen f r den Unternehmensalltag.