Mass Communication Media and Society
Ad Nauseam: A Survivor's Guide to American Consumer Culture
Ad Nauseam
A Survivor's Guide to American Consumer Culture
Paperback      ISBN: 0865479879

With the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free --long considered the Adbusters of the United States--is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll.

In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
Ads, Fads, and Consumer Culture
Advertising's Impact on American Character and Society, Fifth Edition
Hardcover      ISBN: 1442241241

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Advertising and Democracy in the Mass Age
Advertising and Democracy in the Mass Age
Paperback      ISBN: 1349216127

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Advertising and Democracy in the Mass Age
Advertising and Democracy in the Mass Age
Hardcover      ISBN: 0333488709

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Advertising and Reality: A Global Study of Representation and Content
Advertising and Reality
A Global Study of Representation and Content
Paperback      ISBN: 1441191941

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Advertising and Society 2e P
Advertising and Society 2e P
2nd Edition    Paperback      ISBN: 0470673095

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

  • Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
  • Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
  • Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented
  • Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
  • Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
Advertising, Alcohol Consumption, and Abuse
A Worldwide Survey
Hardcover      ISBN: 031328959x

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans
Advertising, Sex, and Post-Socialism
Women, Media, and Femininity in the Balkans
Hardcover      ISBN: 0739172662

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans
Advertising, Sex, and Post-Socialism
Women, Media, and Femininity in the Balkans
Paperback      ISBN: 1498557163

Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major "factories" of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.

Advocacy Groups and the Entertainment Industry
Advocacy Groups and the Entertainment Industry
Hardcover      ISBN: 0275968855

Michael Suman has brought together wide-ranging viewpoints of media advocates, media lawyers, academics, and entertainment industry representatives who examine the important public policy issue of how advocacy groups affect the entertainment industry.

In the first part of the book, representatives from media advocacy groups, including Action for Children's Television and Population Communications International, look at their efforts to utilize the media for policy purposes. In the second part, attorneys specializing in communications look at the ways advocacy groups have been aided as well as hindered by changes in the laws and public policy. Changes in advocacy groups as well as the entertainment industry in general are examined by various scholars in the third section. Representatives of the entertainment industry look at the impact of advocacy groups in the fourth section of the book. Scholars as well as public policy makers and those involved in entertainment oversight will find this a provocative analysis.