Let's Experience Design
Hardcover ISBN: 1943532028
Design lives in everything we do. In supermarket queues, we find design baked into how the cashier tallies our total and the way we pay. In instant messaging apps, design disarms us with emoji, or thoughtfully lets us mute notifications. Every interaction and space we experience was designed in some way. Yet, the design of these experiences is too often seen as the exclusive domain of design wizards and secretive geniuses. But our studio believes design is for everyone. Here, we demystify the 5-stage method we use for a variety of projects. How did we rethink the banking experience for Gen Y? How did we fuse the traditional and modern in a heritage shophouse? We share our philosophy and the rationale behind specific design decisions because we want to comm-unicate a simple message: that you can design, too. And by walking you through the thoughts and steps we take from a project’s brief to its conclusion, we hope you find the inspiration and chutzpah to design a whole lot of delightful experiences!
The Physics of Brand
Understand the Forces Behind Brands That Matter
Hardcover ISBN: 1440342679
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Midcentury American Graphic Design
Hardcover ISBN: 1419724010
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
A Guide to Visual Presentation
Paperback ISBN: 1631591037
Put pen to paper and master the quality graphics and visual presentation techniques to create creative commercial and architectural compositions! If you're a designer and already possess the basic skills, knowledge, and techniques of design, then it's time to fine tune your art in order to be able to sell your product design. A Guide to Visual Presentation teaches designers and artists the foundations of visual commercial presentation throughout its chapters using many visual examples. Discover various types of visual presentations, the drawing of lines, the creation of good line compositions, line types and lettering, as well as the skill of sketching, the techniques involved in design drawings and the basics of presentation drawings. Artist Ruzaimi Mat Rani provides artists and designers a helpful compendium of graphics information, lines and composition, sketching, design drawing and presentation drawing. There are many examples for readers to see and comprehend. Examples include graphic images, textual information and step by step illustrations.
The Design of Dissent
Greed, Nationalism, Alternative Facts, and the Resistance
Paperback ISBN: 1631594249
The Design of Dissent is a global collection of socially and politically driven graphics on issues including Black Lives Matter, Trump protests, refugee crises, and the environment. Dissent is an essential part of keeping democratic societies healthy, and our ability as citizens to voice our opinions is not only our privilege, it is our responsibility. Most importantly, it is a human right, one which must be fervently fought for, protected, and defended. Many of the issues and conflicts visited in the first edition of this book remain vividly present today, as simmering, sometimes throbbing reminders of how the work of democracy and pace of social change is often incremental, requiring patience, diligence, hope, and the continuing brave voices of designers whose skillful imagery emboldens, invigorates, and girds us in the face of struggle. The 160+ new works in this edition document the Arab Spring, the Obama presidency, Occupy Wall Street, Black Lives Matter, the election of Donald Trump, Putin's continuing influence, the Women's March, the ongoing refugee crises, immigration, environment and humanitarian issues, and much more. This powerful collection, totaling well over 550 images, stands not only as a testament to the power of design but as an urgent call to action.
By the Skin of Our Teeth
The Art and Design of Morning Breath
Hardcover ISBN: 0062348612
A lush, full-color, beautifully designed visual history that brings to life the innovative and creative world of Morning Breath Co. Inc., the Brooklyn-based boutique design studio whose collaborators including top musical artists (from Jay Z to the Foo Fighters) as well as such top brands as Vans and Adidas. In 1996 while working at the in-house design department at Think Skateboards in San Francisco, creatives Doug Cunningham and Jason Noto forged a collaborative style that would transform into a remarkable partnership: an endeavor they called Morning Breath. Working with some of the top music artists and corporations, Morning Breath Co. Inc. has made its aesthetic mark on pop culture, devising Grammy-nominated and award-winning work that has been featured in art shows across the country. Incorporating passé pop culture art elements into fresh, original imagery, this go-to design team for the Foo Fighters has produced an amazing portfolio of artwork for a wide range of clients, including Absolut Vodka, Solomon Snowboards, MTV, Pepsi, Kanye West, Eminem, Jay Z , Slayer, Queens of the Stone Age, Vans, and Adidas. In By the Skin of Our Teeth: The Art and Design of Morning Breath, Cunningham and Noto tell the story of Morning Breath in this collection showcasing their artwork and designs, from music packaging, T-shirts, and posters to fine arts, lifestyle, and products. They also spotlight the artistic influences and roots that have shaped them, including graffiti art, silk screening, computer graphics, collaging, painting, and fine arts. Filled with dozens of full-color images, By the Skin of Our Teeth is an invaluable display of Morning Breath’s provocative, imaginative, and original style—a combination of the dream-like and the quotidian—that has captured the attention of artists, designers, and pop culture lovers everywhere. The list of contributors consists of a wide-range of writers and artists, all of whom help put the creative work of Morning Breath in narrative perspective. Contributors include Bill Adler, Jeremy Fish, Geoff Peveto, Evan Pricco, and Eddie Zammit.
Queer X Design
50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ
Hardcover ISBN: 0762467851
An illustrated history of the iconic designs, symbols and graphic art representing more than five decades of LGBTQ pride and activism includes entries ranging from the original rainbow flag and AIDS quilt to the pink triangle and NYC Pride typeface.
100 Things to Draw With a Circle
Start With a Shape, Doodle What You See
Paperback ISBN: 1631591371
What comes to mind when you think of a circle? Depending on its size, it could be a planet, a manhole cover, an orange, a leopard's spot. What if there are lots of circles on a page? Depending on how they're placed, they might suggest a galaxy of stars or a bunch of grapes, a flea circus, or a polkadotted dress. It all depends on who is doing the looking. A follow-up to100 Things to Doodle With a Triangle, this is the second in a series of draw-in books based on geometric shapes. 100 Things to Draw With a Circle is a doodling book that loosens the imagination, and inspires creative thought. Circles and other basic geometric shapes are at the core of art, they're the structures where form and drawing begin. In this book, illustrator Sarah Walsh provides you with circles that appear as prompts on every page: one or many, large and small, colorful or not, peeking from the bottom or tumbling from the top -- you fill in the rest. If one triangle suggests a game of checkers and another a snowman, one a drop of rain in a puddle, or another a patch of dandelions, a circle is meaningless until you decide what it wants to be. The simplest of shapes brings you back to the basics and lets you create anything you can see in your imagination. Abstract or realistic, minimal or over-the-top, there are no wrong choices in this book -- and you don't have to be a master at drawing. Pick up your pencil, see what the shapes suggest and where your imagination leads you.