Book Industry and Trade
The Book on the Bookshelf
The Book on the Bookshelf
1st Edition    Hardcover      ISBN: 0375406492

Traces the evolution of the book and the bookshelf, from the scrolls of antiquity to the modern-day volume, explains how the art of book storage evolved, and discusses such topics as libraries, bookselling, book collection, and book buying throughout history

The Penguin Classics Book
The Penguin Classics Book
Hardcover      ISBN: 152470587x
A historic guide to the world of Penguin Classics from its UK origin, covering a span from the ancient world to World War I, in a luxurious orange clothbound package with colored endpapers, full-color pages, and illustrations

A Penguin Classic Hardcover

Penguin Classics is the largest and best-known classics imprint in the world. The Penguin Classics Book covers all the greatest works of fiction, poetry, drama, history, and philosophy in between, this reader's companion encompasses 500 authors, 1,200 books, and 4,000 years of world literature, from ancient Mesopotamia to World War I. Filled with stories of the series' UK origin, author biographies, short book summaries and recommendations, and illustrated with historic Penguin Classic covers, The Penguin Classics Book is an entertaining historic look at the earliest chapters of the world's best-known Classics publisher.
Avid Reader: A Life
Avid Reader
A Life
Paperback      ISBN: 1250141052

Winner of the Anne M. Sperber Prize

A spirited and revealing memoir by the most celebrated editor of his time

After editing The Columbia Review, staging plays at Cambridge, and a stint in the greeting-card department of Macy's, Robert Gottlieb stumbled into a job at Simon and Schuster. By the time he left to run Alfred A. Knopf a dozen years later, he was the editor in chief, having discovered and edited Catch-22 and The American Way of Death, among other bestsellers. At Knopf, Gottlieb edited an astonishing list of authors, including Toni Morrison, John Cheever, Doris Lessing, John le Carr , Michael Crichton, Lauren Bacall, Katharine Graham, Robert Caro, Nora Ephron, and Bill Clinton--not to mention Bruno Bettelheim and Miss Piggy. In Avid Reader, Gottlieb writes with wit and candor about succeeding William Shawn as the editor of The New Yorker, and the challenges and satisfactions of running America's preeminent magazine. Sixty years after joining Simon and Schuster, Gottlieb is still at it--editing, anthologizing, and, to his surprise, writing.

But this account of a life founded upon reading is about more than the arc of a singular career--one that also includes a lifelong involvement with the world of dance. It's about transcendent friendships and collaborations, "elective affinities" and family, psychoanalysis and Bakelite purses, the alchemical relationship between writer and editor, the glory days of publishing, and--always--the sheer exhilaration of work.

Breathless Homicidal Slime Mutants: The Art of the Paperback
Breathless Homicidal Slime Mutants
The Art of the Paperback
Paperback      ISBN: 0789318040

A visually dynamic homage to the paperback. In 1968, John Leonard, then editor of The New York Times Book Review, listed the many merits of mass-market paperbacks: "They can be stuffed in purses, left in buses, dropped in toilets, used as coasters, eaten and thrown away. Their covers can be ripped off Their spines can be broken To buy a paperback today is to buy the means of revenging oneself on Western culture." Fast-forward forty years. Leonard's affectionately flippant assessment may need to be revised as the explosion of digital media threatens the livelihood of the printed word. More than an act of revenge on Western culture, to buy a paperback may be a means of preserving one of its more charismatic--and socially, politically, and aesthetically influential--species. Breathless Homicidal Slime Mutants celebrates the mass-market paperback and gives it its due. A vibrant tour that starts with books from the late nineteenth century up to today, examining the most popular genres--mystery, romance, Westerns, how-to, cooking, and diet, and highbrow literature packaged for the broader audience--it focuses on the history of the art and design of the format and how it is inseparable from the history of American literacy, tastes, and mores of the twentieth century.

Avid Reader: A Life
Avid Reader
A Life
Hardcover      ISBN: 0374279926

A spirited and revealing memoir by the most celebrated editor of his time

After editing The Columbia Review, staging plays at Cambridge, and a stint in the greeting-card department of Macy's, Robert Gottlieb stumbled into a job at Simon and Schuster. By the time he left to run Alfred A. Knopf a dozen years later, he was the editor in chief, having discovered and edited Catch-22 and The American Way of Death, among other bestsellers. At Knopf, Gottlieb edited an astonishing list of authors, including Toni Morrison, John Cheever, Doris Lessing, John le Carre, Michael Crichton, Lauren Bacall, Katharine Graham, Robert Caro, Nora Ephron, and Bill Clinton--not to mention Bruno Bettelheim and Miss Piggy. In Avid Reader, Gottlieb writes with wit and candor about succeeding William Shawn as the editor of The New Yorker, and the challenges and satisfactions of running America's preeminent magazine. Sixty years after joining Simon and Schuster, Gottlieb is still at it--editing, anthologizing, and, to his surprise, writing.

But this account of a life founded upon reading is about more than the arc of a singular career--one that also includes a lifelong involvement with the world of dance. It's about transcendent friendships and collaborations, "elective affinities" and family, psychoanalysis and Bakelite purses, the alchemical relationship between writer and editor, the glory days of publishing, and--always--the sheer exhilaration of work.

Photograph of Bob Gottlieb (c) by Jill Krementz

Book Business: Publishing Past Present and Future
Book Business
Publishing Past Present and Future
Hardcover      ISBN: 0393049841

Jason Epstein has led arguably the most creative career in book publishing during the past-century. In 1952 he created Anchor Books, which launched the so-called quality paperback revolution and established the trade paperback format. In the following decade he was co-founder of the New York Review of Books. In the 1980s he created The Library of America and The Reader's Catalog, the precursor of on-line bookselling.

In this short book, based on his W. W. Norton Lectures given at the New York Public Library in October 1999, he discusses the severe crisis facing the book business today -- a crisis that affects writers and readers as well as publisher -- and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago.

#1 Best Seller: Book Marketing...Reinvented
#1 Best Seller
Book Marketing...Reinvented
Hardcover      ISBN: 1641462876

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences.

But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.

Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.

With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.

Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.

This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.

Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

#1 Best Seller: Book Marketing...Reinvented
#1 Best Seller
Book Marketing...Reinvented
Paperback      ISBN: 1641463465

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences.

But how do you start? Today's mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.

Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.

With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.

Bryan's approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.

This book isn't like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.

Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

Benjamin Collins and the Provincial Newspaper Trade in the Eighteenth Century
Benjamin Collins and the Provincial Newspaper Trade in the Eighteenth Century
Hardcover      ISBN: 0198206526

This pioneering study of the provincial book and newspaper trade is based on the first thoroughgoing study of a regional paper and its competitors. Using new archival material and the biography of the entrepreneur, Benjamin Collins, Christine Ferdinand reveals the interdependent relationship between the writers and makers of newspapers, the principal members of the London book trade, and the new market for the printed word.

Book Business Publishing: Past, Present, and Future
Book Business Publishing
Past, Present, and Future
Paperback      ISBN: 0393322343

Jason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader's Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business today a crisis that affects writers and readers as well as publishers and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago."