Writing For the Media
Framing Public Life
Perspectives on Media and Our Understanding of the Social World
Hardcover ISBN: 0805836535
This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August Grant employ an interdisciplinary approach to the study of conceptualizing and examining media. They illustrate how texts and those who provide them powerfully shape, or "frame," our social worlds and thus affect our public life. Embracing qualitative and quantitative, visual and verbal, and psychological and sociological perspectives, this book helps media consumers develop a multi-faceted understanding of media power, especially in the realm of news and public affairs.
London Review of Books
Paperback ISBN: 185984121x
Erudite, witty and often controversial, The London Review of Books informs and entertains its readers with a fortnightly dose of the best and liveliest of all things cultural. This anthology brings together some of the most memorable pieces from recent years, includes Alan Bennett’s Diary, Christopher Hitchens on Bill Clinton’s presidency, Terry Castle’s hotly-debated reading of Jane Austen’s letters, Jerry Fodor taking issue with Richard Dawkins on evolution, Victor Kiernan on treason, Jenny Diski musing on death, Stephen Frears’ adventures in Hollywood, Linda Colley on Nancy Reagan, Frank Kermode on Paul de Man and much much more.
Master of the Cinemactic Universe
The Secret Code to Writing for a World of New Media
Paperback ISBN: 1615932410
Master of the Cinematic Universe is a guide to the future of trans-media storytelling. Content creators of every flavor are constantly needing to expand the mediums they can work in. This volume serves as a resource for using the timeless truths of story structure to craft established as well as up and coming short-form media formats.
The Principles of Multimedia Journalism
Packaging Digital News
Hardcover ISBN: 0415738156
In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling. Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.
10 Lessons for Writing Great Copy
Paperback ISBN: 1780673485
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.