Writing For the Media
Framing Public Life: Perspectives on Media and Our Understanding of the Social World
Framing Public Life
Perspectives on Media and Our Understanding of the Social World
Hardcover      ISBN: 0805836535

This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August Grant employ an interdisciplinary approach to the study of conceptualizing and examining media. They illustrate how texts and those who provide them powerfully shape, or "frame," our social worlds and thus affect our public life. Embracing qualitative and quantitative, visual and verbal, and psychological and sociological perspectives, this book helps media consumers develop a multi-faceted understanding of media power, especially in the realm of news and public affairs.

London Review of Books: An Anthology
London Review of Books
An Anthology
Paperback      ISBN: 185984121x

Erudite, witty and often controversial, The London Review of Books informs and entertains its readers with a fortnightly dose of the best and liveliest of all things cultural.

This anthology brings together some of the most memorable pieces from recent years, includes Alan Bennett's Diary, Christopher Hitchens on Bill Clinton's presidency, Terry Castle's hotly-debated reading of Jane Austen's letters, Jerry Fodor taking issue with Richard Dawkins on evolution, Victor Kiernan on treason, Jenny Diski musing on death, Stephen Frears' adventures in Hollywood, Linda Colley on Nancy Reagan, Frank Kermode on Paul de Man and much much more.
Making Television: Authorship and the Production Process
Making Television
Authorship and the Production Process
Hardcover      ISBN: 0275927466

Part of Praeger's Media and Society Series, this contributed volume is the only collection of essays on television authorship. It includes work of some of the most prominent scholars in television studies. Rather than assigning one author to individual television texts, the contributors probe the relationship between the various authors at work within the institutional, cultural, and economic settings that characterize the television industry. This book analyzes and defines the unique methods of television authorship and suggests numerous candidates for authorial accountability allowing the medium to enter the realm of contemporary criticism.

The first part of the volume provides a case study in four chapters on authorship issues surrounding Frank's Place, the short lived but compelling situation comedy. This is followed by three chapters focusing on issues of authorship in international television. The book then probes the studio's role as author, including essays on Warner Brothers, Desilu, and Screen Gems. Finally the contributors examine individual TV authors and cover such topics as point of view in music video, television production as collective action, and unconventional television.

Master of the Cinematic Universe: The Secret Code to Writing in the New World of Media
Master of the Cinematic Universe
The Secret Code to Writing in the New World of Media
Paperback      ISBN: 1615932410

Master of the Cinematic Universe is a guide to the future of trans-media storytelling. Content creators of every flavor are constantly needing to expand the mediums they can work in. This volume serves as a resource for using the timeless truths of story structure to craft established as well as up and coming short-form media formats.

On Screen Writing
On Screen Writing
Paperback      ISBN: 1138584479

With On Screen Writing, director Edward Dmytryk offers a clear, methodical overview of the needs, practices, and problems of screenwriting, including extensive coverage of adaptation. Written In an informal, anecdotal style and using script examples from Hollywood classics, Dmytryk presents a practical set of principles for writing engaging, filmable screenplays.

Originally published in 1985, this reissue of Dmytryk's classic screenwriting book includes a new critical introduction by Mick Hurbis-Cherrier, as well as chapter lessons, discussion questions, exercises, and a glossary.

Prime Time Authorship: Works about and by Three TV Dramatists
Prime Time Authorship
Works about and by Three TV Dramatists
Hardcover      ISBN: 0815628781

Mixing interviews, essays, and representative scripts of three successful television dramatists, the book will be of immeasurable use to the novice scriptwriter. Designed to inspire the fledgling scriptwriter, this book combines analytical essays on the work of three successful television writers with interviews and complete scripts printed in correct professional format. The writers Marion Hargrove (Maverick, The Waltons), James Dougherty (thirtysomething), and Michael Kozell (Hill Street Blues) are used as examples of professionals who developed a personal voice and a distinctive style while serving as staff writers for existing prime-time television programs. Douglas Heil theorizes that students of television scriptwriting need to engage in close study of exemplary writing and the three full scripts he offers are useful models of humane and entertaining drama. The book is not only of value to aspiring scriptwriters but also to those readers with a general interest in media history.

The Principles of Multimedia Journalism: Packaging Digital News
The Principles of Multimedia Journalism
Packaging Digital News
Hardcover      ISBN: 0415738156

In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling.

Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.

The Principles of Multimedia Journalism: Packaging Digital News
The Principles of Multimedia Journalism
Packaging Digital News
Paperback      ISBN: 0415738164

In this much-needed examination of the principles of multimedia journalism, experienced journalists Richard Koci Hernandez and Jeremy Rue systemize and categorize the characteristics of the new, often experimental story forms that appear on today's digital news platforms. By identifying a classification of digital news packages, and introducing a new vocabulary for how content is packaged and presented, the authors give students and professionals alike a way to talk about and understand the importance of story design in an era of convergence storytelling.

Online, all forms of media are on the table: audio, video, images, graphics, and text are available to journalists at any type of media company as components with which to tell a story. This book provides insider instruction on how to package and interweave the different media forms together into an effective narrative structure. Featuring interviews with some of the most exceptional storytellers and innovators of our time, including web and interactive producers at the New York Times, NPR, The Marshall Project, The Guardian, National Film Board of Canada, and the Verge, this exciting and timely new book analyzes examples of innovative stories that leverage technology in unexpected ways to create entirely new experiences online that both engage and inform.

Read Me: 10 Lessons for Writing Great Copy
Read Me
10 Lessons for Writing Great Copy
Paperback      ISBN: 1780673485

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?

Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.

Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling, and packaging copy.
Screen Adaptation: A Scriptwriting Handbook
Screen Adaptation
A Scriptwriting Handbook
Paperback      ISBN: 0240803493

Screen Adaptation: A Scriptwriting Handbook, 2nd ed. examines the challenge screenwriters face when adapting novels, plays, and short stories for the screen. Thoroughly updated to include new exercises and example from current films, this book provides practical, usable information on how to find the best plot line for a script, choose key characters, and understand the goals and formats of different genres. Topics include: determining which characters and events are most valuable on developing the main story;expanding short novellas and condensing long novels;using dialog to advance the story and reveal character;comparing the formats of plays, short stories, and novels to those of screenplaysapproaching the marketplaceIn this book, both beginning writers and professionals will find the tools necessary to evaluate a prospective source and create a successful screenplay