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Imagine
How Creativity Works

By Lehrer, Jonah

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ISBN: 0547386079 Publisher: Houghton Mifflin Co (T) Published: Mar 19 2012 Pages: 279 Weight: 0.95lbs. Height: 8.75" Width: 6.00" Depth: 1.00" Language: English

Publisher's Comments
An examination of the new science of creativity challenges popular misconceptions to explain that creativity involves distinct thought processes that can be tapped by anyone, revealing the practices of successful companies and creative individuals while considering how to use scientific principles t...

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Publisher's Comments (cont.)
An examination of the new science of creativity challenges popular misconceptions to explain that creativity involves distinct thought processes that can be tapped by anyone, revealing the practices of successful companies and creative individuals while considering how to use scientific principles to make cities, businesses and cultures more creative. 150,000 first printing.