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09B9

The Book Publishing Industry

By Greco, Albert N.

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ISBN: 0415887259 Contributors: Milliot, Jim; Wharton, Robert M. Publisher: Taylor & Francis Published: Jul 9 2013 Pages: 400 Language: English

Publisher's Comments
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.

This third edition features a chapter on e-books and provides an overview of the current shift toward digital media in the US book publishing industry. A Companion Website features PowerPoints on market structure and editorial processes as well as bibliographies and up-to-date industry statistics.