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Mid-Century Ads
The Fifties / the Sixties

By Heimann, Jim

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ISBN: 3836528347 Contributors: Heller, Steven (Introduction) Publisher: Taschen America Llc Published: Apr 25 2012 Pages: 717 Weight: 13.00lbs. Height: 13.50" Width: 9.75" Depth: 3.50" Language: English

Publisher's Comments
Consumerism galore in mid-century advertising

In this TASCHEN 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it—the full spectrum of products and services available to the eager A...

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Publisher's Comments (cont.)
Consumerism galore in mid-century advertising

In this TASCHEN 25 edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it—the full spectrum of products and services available to the eager American consumer. These ads paint a fascinating picture of the colorful capitalism that dominated the spirit of the 50s and 60s, from the height of pro-American McCarthyism to the carefree booze-and-cigarettes Mad Men era. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit the newsstands.