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The Culture Code
An Ingenius Way to Understand Why People Around the World Live and Buy As They Do

By Rapaille, Clotaire

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ISBN: 1596591269 Publisher: Hachette Audio Published: Nov 6 2007 Weight: 0.45lbs. Height: 6.00" Width: 5.25" Depth: 1.25" Language: English

Publisher's Comments
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Read by ...

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Publisher's Comments (cont.)
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. Read by Barrett Whitener. Book available.