New: $37.50
Pub. price: $50.00
Hardcover
09B9
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Advertising Design And Typography
ISBN: 1581154658
Publisher: W W Norton & Co Inc Published: Jan 30 2007 Pages: 212 Weight: 2.26lbs. Height: 11.25" Width: 8.75" Depth: 1.25" Language: English
Publisher's Comments
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.
Also included in the extensive section on typography is essential information on how type is perceived by readers, as well as typographic history, principles, and practice. Complete with over 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and help you see more critically and accurately.
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