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| Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body S...
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| Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer p...
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| An expanded and updated edition of the revolutionary marketing classic identifies the fastest growing markets, discusses...
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| Public Relations For Dummies, 2E repurposes much of the material from Public Relations Kit For Dummies...
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| A free-wheeling analysis and exploration of the invasion of our personal lives by logo-wielding power-hungry corporation...
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